Giving SWAG to loyal customers is nothing new. Giving UNSUSPECTING SWAG delights customers and makes it seem like you’re doing them a favor. They in turn want to help you out by being even more zealous about your brand. This is a surefire way of turning customers into evangelists.
Zappos treasures employees and sees them as central to their business model, which is why they’re walking billboards for the company in deed and in gear, which is one of a gagillion unusual protocols that Zappos does that makes its business far more profitable than others. The good news is any small business can do this.
When was the last time someone tattooed your logo onto her calf? Or have you ever seen your logo printed on home decor? Or blazoned on a luxury purse brand? The World Triathlon Corporation, with less than 30 full-time employees, has made the Ironman brand a household name. Follow their lead and you can too.
As an exhibitor and sponsor of MozCon, Unbounce created a three day unique experience, complete with an awesome tradeshow booth, epic after party and a fun contest to generate a real buzz while they were there.
The idea was simple, create some kick-ass stickers with a custom logo design on them and hand them out to people at the conference. But that wasn’t enough for a creative dude like Joel, he raised the stakes and turned his giveaway into a social media contest.
Netflix’s convenient pricing and easy to use website allows subscribers to watch almost every movie/television show on demand in a moment’s notice. With all their original programming released at once, how does Netflix get people excited about new shows?
A tangible promotional product that people find useful or entertaining help businesses gain repeat impressions and brand recognition. True. However, there is a belief from some that these type of products cannot help your online presence. FALSE!
As a dedicated fan based like no other, video game consumers are willing to fork over a little extra cash to get their hands on some additional swag of their favorite digital characters or titles. But how do video game companies stir up extra excitement for their new releases?
Even though we all paid $10+ to watch a 90 minute commercial on LEGO, we will continue to do so because LEGO isn’t trying to sell you anything, they are focused on making us all happy. LEGO continues to grow their brand by promoting imagination, storytelling and a great experience.
It takes more time and effort (not to mention money) to bring in new leads than it does to keep your existing clients. So promotional marketing can have even a greater value when it comes to customer retention and growing a company organically.