Jason Sadler aka Jason Headsets.com is the founder of IWearYourShirt.com. His startup is a creative take on promotional t-shirts. Usually given away for free, he gets companies to pay him to promote their business by wearing their custom t-shirts and mentioning them through social media. Jason has been featured in hundreds of news outlets, but the road to success wasn’t as easy as just slipping on a shirt.
Our Year of the Startup series this week spotlights Gini Dietrich, author of Spin Sucks. In the interview she speaks on the PR and communication for new startups
Guy Kawasaki began his career as Apple’s “software evangelist” and is now considered an all around self-promotion king. Our Q&A interview with Guy answers what marketing practices he thinks works best for new startups