Why Spend Millions on a Super Bowl Ad if This is What We are Going to Get

February 6th, 2012

It’s Monday after the Super Bowl, the longest time of the year before we get to see our favorites teams play in a meaningful game again.  The New England Patriots and New York Giants put on a great show for us last night though.  An early mistake by Tom Brady in the end zone cost the Pats points, but he rallied completing a Super Bowl record 16 straight passes and scoring 17 unanswered points.  In the end however, we all experienced a little bit of Déjà vu watching Eli Manning orchestrate another late fourth quarter touchdown to take the lead and eventually win the Super Bowl.

Congratulations to the Giants on their second Super Bowl win in the last four years.  We here in Chicago are still reminiscing about the Super Bowl Shuffle in the 80s waiting for our next championship, so enjoy it while it lasts.

While we were treated to a terrific game Sunday night, the overhyped, overpaid commercial spots were nothing to start trending about.  They lacked substance, creativity and any motivation from me to take action.  With the average cost being about $3.5 million a commercial and some of the monumental successes in the past, we expect the world on Super Bowl Sunday.  I mean, who can forget the Budweiser Frogs, right?

The best commercials in my opinions featured pets, top being Doritos and that bribing dog.  The spot was actually part of a contest where people could submit their own commercials with the winners being featured during the game and a chance to work with Lonely Island.  We saw sex symbols like David Beckham and Adriana Lima try to sell products in next to nothing and several car companies miss on their spots.  This really shows the lack of creativity in the advertising industry.

Goes to show you that spending a lot of money on advertising isn’t always going to equal success.  Promotional products like custom stress balls, sunglasses, coffee mugs, koozies, tote bags and polo shirts still have their place in the world.  These hands-on advertisements are cheap, imprinted with your company logo and can have a similar impact as a 30 second commercial during the biggest game of the year.

2012 Oscar Nominations and Projected Winners from Blue Soda Promo

January 30th, 2012

The 2012 Academy Awards is right around the corner and I get excited this time of year because I get a chance to see the nominations.  The nominations can give you a good idea of what most consider to be some of the best films and performances of the year.  I love to check out as many films as possible before the red carpet event and try and predict the winners.  Unfortunately, my guesses are usually wrong because I didn’t go to a prestigious school, I don’t realize the ‘real’ artistic value of a film and an actor or actress’s performance has never ‘moved’ me.  I just like good movies (something the Academy should look into).  But in their defense, I get to see some really good movies that I may have overlooked until now.

The nominations for the Oscars came out recently and I’d like to take my shot at them again.  I haven’t seen every single movie on there, but I’ll give you my guess and who I think will probably win in my favorite categories.

Best Picture

“The Artist”, “The Descendants”, “Extremely Loud & Incredibly Close”, “The Help”, “Hugo”, “Midnight in Paris”, “Moneyball”, “The Tree of Life”, “War Horse”

Who Should Win: “Moneyball”

This movie was awesome.  I love a good sports movie and this is the epitome of that.  Based on a true story, it takes more of a look at what happens behind the scenes in baseball.  The uneven playing field that some teams have to work with if your team name isn’t the New York Yankees or Boston Red Sox.  Brad Pitt and Johan Hill’s characters try to reinvent the game to save their jobs and produce a winner on the field.

Who Will Win: “The Artist”

Haven’t seen it yet, but by the name alone I can already tell the Academy is going to love it.  I think its about silent films and I couldn’t think of something more boring to watch than a movie on mute.

Actress in a Leading Role

Glenn Close in “Albert Nobbs”, Viola Davis in “The Help”, Rooney Mara in “The Girl with the Dragon Tattoo”, Meryl Streep in “The Iron Lady”, Michelle Williams in “My Week with Marilyn”

Who Should Win: Rooney Mara


I loved the books and loved this movie.  David Fincher’s version was much better than the original that came out in 2009 in my opinion and Mara was a big part of that.  She was weird, awkward and mysterious, exactly what the character called for.  Even though the movie didn’t capture everything that makes Lisbeth Salander so captivating, Mara was excellent.  Plus if Fincher tried, the movie would have been about five hours long and no one would have wanted to sit through that.  Here’s too hoping they get to make the next two.

Who Will Win: Meryl Streep

Again, I haven’t seen “The Iron Lady” but I do know that the Academy loves Streep and she already has a ton of Oscars.  If they couldn’t decide, picking Streep would be an easy copout.

Animated Feature Film

“A Cat in Paris”, “Chico & Rita”, “Kung Fu Panda 2”, “Puss in Boots”, “Rango”

Who Should Win: “Rango”

I think this may be the first year in a long time the easy choice isn’t just another Pixar movie and who can blame them.  Those movies are awesome!  It also makes the decision of picking a winner in this category pretty tough.  I really liked “Rango” though.  To me it was a mix of a Pixar movie and the “Shrek” series.  A good story for the kids with some adult references to keep them entertained throughout the film.

Who Will Win: “Rango”

This is one I actually think I will get right, but in name alone “A Cat in Paris” seems like it would win.

Documentary (Feature)

“Hell and Back Again”, “If a Tree Falls: A Story of the Earth Liberation Front”, “Paradise Lost 3: Purgatory”, “Pina”, “Undefeated”

Who Should Win: “Paradise Lost 3: Purgatory”

I have to start out by saying this is my favorite category.  I’m really disappointed in the nominees, but “Paradise Lost” should win because of the overall story alone.  It would be like a lifetime achievement award.  If you don’t know the story I strongly suggest checking it out, but in short these filmmakers were able to free three people from life in prison because of the exposure these films created.  It would be a great moment if they were able to make it on stage.

Who Will Win:  “Hell and Back Again”

I haven’t seen this yet, but I’ve only heard good things about it.  I feel that the Academy wouldn’t want the attention it would cause if “Paradise Lost” won, in the same manner as “Exit Through the Gift Shop” last year.  I thought it was the clear winner, but no one wanted to see what Banksy would do it he got the chance to go up to the podium to accept his award.

 

If you love the Academy Awards or plan on watching the Oscars, check out our Awards and Recognition section or get creative with our other custom promotional products.

The 5 Essentials Needed for a True Super Bowl XLVI Experience

January 23rd, 2012

After costly special teams’ mishaps in both league championship games, the teams are finally set for this year’s Super Bowl.  A rematch between the New England Patriots and the New York Giants.  The last time these two teams matched up back in 2007, the undefeated Patriots lost out on their perfect season, thanks in part to David Tyree’s unforgettable catch and Eli Manning’s clutch fourth quarter.  This year we have seen much of the same from these two teams.  Tom Brady has been Tom Brady, torching league defenses while racking up huge numbers and the Giants have counted on their defensive line and Manning’s ability to lead the offense late in games.

Will Tom Brady win his fourth Super Bowl and cement his name as one of the top quarterbacks of all time, or will Eli get out of his big brother’s shadow by exceeding his Super Bowl total with two?  Whatever happens it promises to be a great game.  Whether you have a dog in the fight, for the love of the game or just for the commercials the whole world will be watching.  People have their traditions when it comes to the big game.  They throw big parties, go to a sports bar or sit a home where they know they wont be disturbed.

Whichever way you choose there are some essentials everyone needs to truly enjoy the Super Bowl.

Snacks


This includes chips, dips, pretzels, cocktail dogs, cheese platters, the list goes on and on but these bite size foods are a must when viewing because no one wants to leave their seat to get something to eat.  But after the Super Bowl make sure you have plenty of chip clips to reseal those extra bags.

Pens & Notebooks

The Super Bowl is the most watched football game of the year.  It also has the most money riding on it.  You can bet on everything from the outcome of the game to heads or tails on the coin flip.  People bet on anything and everything when it comes to the Super Bowl and you’ll need pens and notebooks to keep track on where the money is.

Koozies

Nothing screams football more than can koozies.  They keep our beer cold and hands warm.  The Super Bowl is just another excuse to drink on a Sunday and we gladly indulge.  Koozies come in all shapes and sizes and now you can even dress up your bottle with a little jersey.

Hats

I’ve always felt that a hat is a must on Super Bowl Sunday.  It hasn’t always been for a team in the game or even have anything to do with football, but a necessity at times.  Its there to cover my face when I can’t watch a gruesome injury, a field goal kick that may or may not win me money or a great accessory when throwing something across the room in frustration.

Sunglasses

Sunglasses may not be worn on gameday, but are a great relief the next morning.  After a late night of drinking and partying, unfortunately most of us have to go into work the next day.  Sunglasses hide your eyes from the sun and from people seeing your glazed over look the next day.  I propose the Super Bowl either be moved to Saturday or Monday be a national holiday because I don’t know how many more Mondays like that I can take.

On MLK Day, Dream Big with Promotional Products

January 16th, 2012

Martin Luther King, Jr. was one of the most influential people of our time.  He dreamed about equality for all people and even though he has passed away, his inspiring words will live on forever.  Today, we celebrate him and see how far we have come as people and a nation.

In the business world it is a different story though.  We all want to be different, a little better and set ourselves apart from our fellow competitors.  Companies’ do this is a variety of ways including pricing, advertising, marketing and customer service, the list goes on and on.  We look for anything to make our business unique and I’m sure that’s why you’re here.  Promotional products can be pretty much anything that you can stamp your company logo on for your clients, customers and employees to remind people about you.  If you aren’t using them as a marketing tool you should be.  Give them away as corporate gifts or tradeshow giveaways and change the perception of your business.

Here are suggestions of some of the most popular promotional products.

 

Custom Tote Bags – Tote bags have become very popular over last several years and work great for a day at the beach or at the grocery store.  And remember with your logo, it says you support the Green Revolution.

Custom Stress Balls – Stress balls come in a variety of shapes and sizes.  They assist people to relax or help solve some nervous ticks.

Custom Sunglasses – The most stylish of promotional products, they continue to help you looking good as well as keeping the sun out of your eyes.

Custom Acrylic Tumblers – Acrylic tumblers and the most popular of our drinkware products.  They are shatterproof, don’t spill and keep drinks cool and refreshing.

Custom Polo Shirts – Polo shirt are a popular choice because they are appropriate for any occasion, a night out, work, even the golf course.

 

I have a dream that you’ll place an order with Blue Soda Promo today!

Time for a New Calender Already, It’s 2012

January 9th, 2012

I just took a look at my calendar this morning for the first time since the new year and realized I’m January is the thirteen and final month of my 2011 Dora the Explorer calendar and please don’t ask how I got it, long story.  But it stayed up all year and this will be the last month I will have to stare at Dora, that monkey or one of those exotic places she’s been and I  only can dream of going (yes, I’m jealous).  Now with the new year upon us, I finally have my choice of any type of custom calendar I want.  It may not seem like a big decision, but its something you’ll have to look at till 2013!  That’s a long time.  Do I want another wall calendar or notebook style?  What about one that sits on my desk or something magnetic I can stick on the fridge.  After that I still have to pick a theme?!  Geez, well while I ponder on those decisions take a look at some of the tips I came up with for creating a promotional calendar for companies.

1.  Employee Appreciation Calendars – Dedicate each month to a different employee that you treasure at work.  Let them know you appreciate what they do for you during the year.

2.  Product Calendar – Print a different product you sell for each month of the year.  Make them relevant to the time of year.  Candy and chocolates in February and Christmas Ornaments in December.

3.  Customer Calendars – Similar to the employee appreciation calendar, let your customers know your thinking about them.  Think of a creative way to dedicate a month to them that means something to them.

4.  Fun Calendar – Dont listen to me.  Just put 12 of your favorite pictures or images that you like on a calendar so you’ll enjoy each day a little more throughout the year.

Till next time folks, Im out!

Happy New Year from Blue Soda Promo

January 3rd, 2012

We’re back after a nice and relaxing holiday break and ready to kick off 2012 with a bang.  We here at Blue Soda Promo hope everyone had a Merry Christmas and probably the last ones to wish you a Happy New Year.  With that being said welcome back!

With every new year comes the New Year Resolution.  Our resolution remains the same as it’s always been which is to offer the best products at the lowest prices while giving excellent customer service to each and every one of our customers.  But mine of the other hand has to be to lose a few extra LBs.  With all the great holiday food starting with Thanksgiving and the added pressure of getting things wrapped up by the end of the year, I have neglected what I learned in Physical Education in trying to take care of my body.  And I don’t think I’m the only one.  Please don’t tell me I’m the only one…


So to begin 2012 I am gluing myself to one of our custom pedometers.  The typical goal for most has been about 10,000 steps per day and I hope to exceed that in one form or another.  Whether is taking the dog for a extra long walk (which I’m sure he would appreciate) or playing an extra game or two of basketball during the week.

I just hope this marathon walking campaign doesn’t get too distracting because I am getting some pretty weird looks from people as I take laps around the office holding my laptop like I’m looking for a wireless signal while writing this post.

To see our full list of promotional pedometers click here.

Worst Christmas Presents I’ve Ever Received

December 19th, 2011

I love my family.  They are caring, good-hearted people, who have been there in my time of need.  Helped me when I needed them most and shaped me into the person I am today.  But there is a reason I’m not the biggest fan of the holidays.  For all the good they have done for me, presents haven’t been one of their strong suits.  I tend to give an awkward smile and say thank you to be polite although I wish I just had the guts to ask them if they still had the receipt.  Here is a list of some of the more memorable presents I’ve gotten in the last 25 years.

‘Tickle Me’ Elmo

Elmo

You may be thinking, ‘Tickle Me’ Elmo, that’s not a bad gift.  Why are you complaining about that?  Your parents probably went through a lot of trouble getting you one of those at the time.  And if I had gotten one the year they came out and been 5 years old at the time, I probably would have been thrilled.  However, I got one years later and was 20 at the time.  My parents just love a good deal and found one on eBay for $6.  They explained to me that the auction said they are all the rage and didn’t want me to be the last one to get one.  Too late.

A Cap Gun

Cap Gun

We moved to Wisconsin when I was in fifth grade.  I had grown up in Chicago to that point and some of my new friends had some different hobbies than I did at that time; hunting, fishing, 4-wheeling and the Green Bay Packers.  So for Christmas of ’96 my parents bought me a cap gun.  What was I supposed to do with a gun?  First, I had never told my parents I liked any of the new hobbies my friends were into.  Second, hunting is more typically a rifle sport, what was I going to kill with a cap gun.  The only thing I was able to do was give the deer a heads up.

Resident Evil (Japanese Version)

Resident Evil

The older I got the more I feel in love with technology.  Computers, video games, iPods, I had bought it all with the money I earned working after school.  My parents had a keen enough eye to pick up on this and bought me the newest Resident Evil at the time.  A very thoughtful gift, only problem was they had picked up a bootleg copy somewhere in Chinatown and Im pretty sure it was in Japanese.  I was so excited that this was almost a cool present I may have even given it a shot if it wasn’t for Xbox and I had a Playstation at the time.

Bag of Coal

Bag of Coal

I would have to say that my parents have a pretty good sense of humor.  They were the ones that introduced me to great comedies such as Uncle Buck, What About Bob and Caddyshack.  However, one year they decided to ruin the one part of Christmas that I actually enjoyed.  On Christmas morning, they switched out all of our stockings that were usually full of candy with little bags of coal.  When I finally stumbled downstairs to endure the hell of opening presents, they laughed hysterically when I noticed my stocking was missing.  I have to admit I even cracked a smile and applauded them for the good joke.  But when I asked them where the real stockings were they told me they had spent the money they usually would have bought candy to play the practical joke.  So that day I hit the eggnog hard.

Don’t make the same mistakes my parents did and show your customers, clients and employees the love they deserve by looking into some of our great gift baskets always printed with your company logo.

The Reasons Men Have a Can Koozie by Their Side While Ice Fishing

December 5th, 2011

After googling the history of ice fishing and coming up empty after a couple minutes, I’m pretty sure no one really knows how it started or why someone thought it would be a good idea to go out in the sub-zero temperatures, drill a hole in a frozen body of water and sit there for hours hoping for a bite.  My thought is after some cavewoman began yelling her caveman husband to get his butt off the rock he was sitting on and get a job while the cavebaby was crying in the background, he got sick and tired of listening, left his cave and threw a huge rock which crashed through the ice somewhere and sat there pouting for awhile.  But that’s beside the point…

Ice Fishing

Today, men tend to take a day off to sit outside on a frozen pond for hours on end with their pole in the water as an excuse to hang out with their friends and do something they enjoy.  With that usually comes food and drinks as well and the can koozie is key while on the ice for a couple reasons.  The obvious reason being to be keep your hands warm.  Warm may be the wrong word, but it’s there to prevent exposing more extremities to cold temperatures.

The weirdest reason though has to be the amount of pride men take in their custom can koozies.  If there is a koozie involved, it doesn’t matter what they are drinking anymore, it becomes more about how cool the design is or what’s printed on the side.  Whether it’s a sports team’s logo, the funny t-shirt design koozie for their bottle, or Larry the Cable Guy’s “Get-R-Done” stamped on it guys want to show off the holsters for their beverage.

So take a look at our Koozies and Can Holders section and save a man’s hand while drinking with his friends on a giant ice cube.

On Thanksgiving, This One’s For You Turkeys

November 23rd, 2011

The holiday season is finally upon us.  A time typically thought of being full of family, friends, food, presents and all around good times…at least that we always come in thinking.  In all reality though, always ends up in disaster year after year starting with Thanksgiving.  The first victim of the season isn’t who you may think it is though.  It’s not your Uncle Bob who gets too drunk watching football and stumbles into the dining room knocking over the freshly baked pumpkin pie.  The real victim has been the same since Plymouth Rock, the turkey.

Turkey

So for the lucky few of you that survive Thursday’s Thanksgiving fest here is a survival guide to last another year.

First, you’re going to need a disguise.  Hats, sunglasses and t-shirts are going to need to be a priority to hide your appearance.  Buying in bulk will save you some cash and getting them custom printed allows you to seem like part of the working class.  So make up a company, better yet a charity group, to appear to be good people and not want sweet, sweet revenge on the countless years of slaughter.

Next, you will need to protect yourselves.  Traditional weapons are going to be out of the question.  I mean you can’t be waiting a week for approval, you’ll need them now.  Think more practical, a large paperweight or letter opener could do the trick.  And with rush delivery we can have them to you in no time.

Last but not least, it may even be the most important thing will be fitness.  I mean the real reason you guys are in this predicament in the first place is that you’re fat, out of shape and don’t know how to fly.  Look into some jump ropes, pedometers and exercise bands.  If you can outlast your hunters this wouldn’t be a problem anymore.

Good thing for the rest of us is that turkeys don’t know how to read, let alone have an Internet connection to be able access this.  We’ll be able to enjoy turkey for years to come and if we hide the beer till after dinner, a delicious slice of pumpkin pie.

Pumpkin Pie

Happy Thanksgiving everyone and enjoy the weekend!

Corporate Gifts I Would Love To Get

November 16th, 2011

It’s getting to be that time of the year again…the time for giving, but to be honest I prefer getting gifts at this point in my life.  It’s not that I don’t like to see the smile on someone’s face when they receive something I put a lot of thought into.  However that smile probably just put a big dent in my wallet and I have enough bills/expenses that are doing that already.  So anytime someone is willing to give me anything, I smile and say “thank you” with a sigh of relief that I’m able to keep a couple extra bucks in my pocket.  So for those of you reading, here are a few gifts I would love to get this holiday season.

Chip Clips

Chip Clips

You have to be asking yourself…chip clips, are you serious, who the hell wants to get chip clips as a gift?  Here me out.  If you aren’t an established family or still living at home, there is no way you have chip clips in your house, but I almost guarantee you have at least one bag of chips!  And I’ve never seen anyone have chip clips on their grocery list either.  It is my belief that no one has really ever bought chip clips in their life, they just appear.  How you may ask?  As gifts!  So please, instead of me having to waste another half-eaten bag of chips because they’ve gone stale, I could use a chip clip or two.

Can Koozies

Can KoozieCan I live without a can koozie?  Yes, but after the first time I wrapped a cold beverage in that soft, spongy fabric I never wanted to drink without one again.  It keeps your cocktail cold while your hand stays comfortable and dry.  It also keeps rings off the living room table, which the woman in your life will appreciate.  Guys love to show off their newest koozie, plus it always reminds me of a beautiful summer day, which will be hard to remember in the dead of winter.  So at least help me keep my hands warm while I wait for spring.

Computer Bag

Computer BagI was just about to graduate from college before my laptop quit on me (true story -thankfully I had already submitted my last final).  As a result, I got the satisfaction of never having to do homework ever again, that little slip of paper telling me how smart I am on top of owing thousands of dollars to the government and needing a new computer.  So when it came time to get a new laptop I thought better of spending the extra money on a bag.  Now I walk around with my computer under my jacket when it’s raining.  I will gladly endorse your company within my fashion statement if it protects my laptop.

Feeling really generous?  Throw in a computer brush for my dirty screen.

Stainless Steel Bottle

Stainless Steel Bottle

I am not the only one nowadays penny-pinching in this economy and an easy way to save a buck or two is finding something like back-in-the-day, built to last. Whether it’s for water, coffee or something else, I can use it over and over again.  They fit nicely in any cup holder, keeping it occupied while I’m at the pump, not tempted to buy another plastic bottle.  Know when you are giving me this bottle, not only will I use it on a daily basis, but I’ll save some money and stay green, protecting the planet at the same time.

You may not be buying these gifts for me specifically, but I’m sure there are good people just like me working with you that could use them.  And if you add an extra one to your cart for me I wouldn’t be mad about it.  Just call it a finder’s fee.