The 10 Best Trade Show Giveaways for 2019
Making a good first impression is no easy feat, especially when relying on an elevator pitch in a trade show booth. Not only should you be selling your company through conversation, but you should also be utilizing promotional products to tell the story that you don’t have time to. With that being said, here are the best trade show giveaways for 2019 to help tell your brand’s story.
1. T-Shirts
The typical belle of the ball, t-shirts are one of the most inexpensive and effective means of telling your brand’s story. With that in mind, there are four elements to consider when choosing the perfect tee: material, imprint method, style and graphic design. You not only want a high quality material and trendy t-shirt style that users will turn to again and again, but you also want to choose the right design and imprint method to fit with your brand’s look and feel. The t-shirt shouldn’t be just another branded tee, but rather a means of expressing your brand’s intended message to the end-user.
2. Koozies
Not only are Koozies a low-cost, branded item, but they are also a perfect way of ensuring your giveaway is going to be used, again and again. Tradeshow giveaways, without any thought put into them, typically end up in the trash or a junk drawer. Koozies are a useful giveaway, which means the end-user is more likely to keep them for a longer period of time. This means that you pay a small fee to produce a trade show giveaway that will receive new impressions every time it’s used, expanding the reach of the product well beyond the user you gave it to.
3. Tote Bags
Perhaps the most practical item on this list, tote bags are useful in that they are the perfect method for individuals to use in order to carry their trade show giveaways, ensuring, at a minimum, that they will use the tote throughout the trade show. Beyond that, however, tote bags are more likely to be used outside of trade shows, so long as the bag is durable and the design is appealing to the end-user. For that reason, choosing the right tote bag will require some research into the receiving audience to ensure you’re making the right decision for maximum impressions.
4. Sunglasses
How many pairs of sunglasses do you own? Odds are, the number is more than one. Sunglasses are a great giveaway because they are constantly in demand. While the demand is higher in the summer than in the winter, sunglasses giveaways are a perfect method of ensuring the center console of the end-user’s car is prepared for a sunny day, year-round. The higher quality the sunglasses, the more likely they are to be used, so make sure your logo is clear, yet subtle and don’t skimp on quality.
5. Pens
The traditional pen is more likely to be kept, as an individual can truly never have too many pens. However, a traditional, cheap looking pen is less likely to be the end-user’s go-to writing utensil. With that in mind, choosing a pen that is unique, speaks to your brand and offers prime real estate for your brand’s logo will increase the likelihood that the recipient uses it for all of their writing needs. When it comes to pens, you should be differentiating yourself from the plastic ballpoint giveaway and focusing on a conversation piece that will get them talking, every time the pen is in use.
6. Power Banks
When it comes to our over-attachment to our phones, running out of power is a bit of a problem. But with power bank trade show giveaways, your brand becomes the solution. These devices are necessary for travel, business meetings, seminars and simple, day-to-day life, which means that spending a little more to power up their lives is definitely in your best interest.
7. Food
Treat yourself by giving away treats as your branded giveaway at the next tradeshow. More often than not, a long day of meetings, break-out sessions and walking the show can lead to fatigue and hunger, which is why your branded giveaway is going to be oh-so satisfactory. A downside to food giveaways is that they are disposable, so be sure to choose an inexpensive, keepsake box or other, reusable, branded container to store the food item(s) in so you can avoid this issue.
8. Stress Balls
Stress seems to be a universal constant, so why not remove some of it while you can? Stress balls are a rather generic trade show giveaway, but when paired with the right messaging, design and imprint, they can be a real game changer. Speak to the stress-free working relationship you have with your clients, or use a unique, custom design to tell your story in a new and exciting way. Whatever the approach, creativity is key when it comes to this branded product.
9. Notebooks
Always a giveaway worth taking note of, notebooks are practical in that most individuals use them, whether in the household or at work. The real game changer here, however, is choosing a notebook that’s going to leave the right message, so to speak. This means that if your organization has eco-friendly, corporate responsibility initiatives, the notebook you’re handing out should also be eco-friendly. If your brand is known for being at the height of all trends, then the notebook you choose should also be trendy and unique. Don’t just choose a notebook; pair the right notebook with your brand’s message.
10. Phone Accessories
Last, but certainly not least, phone accessories will always be in demand, as individuals are consistently growing more and more attached to their mobile devices. While the trends here may change, moving from ring holders to popsockets and charging cables to wireless chargers, the need will always exist. So take a look into the hottest, phone accessory trends, get on board and you’ll have the perfect giveaway for your next trade show.
While the above list is a great starting point, choosing the correct promotional product is an art. Lucky for you, we have an entire section of Trade Show Giveaways that you can browse for inspiration, as well as a team of marketing gurus that would be happy to assist you in choosing the right promotional product to tell your brand’s story!
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