The mobile industry has now surpassed the PC market and the mobile phone accessories market is now valued at $20 billion. With such a growing demand for mobile technology, brands that invest in promotional accessories for phones and tablets will stay connected to their audience for generations.
Netflix’s convenient pricing and easy to use website allows subscribers to watch almost every movie/television show on demand in a moment’s notice. With all their original programming released at once, how does Netflix get people excited about new shows?
A tangible promotional product that people find useful or entertaining help businesses gain repeat impressions and brand recognition. True. However, there is a belief from some that these type of products cannot help your online presence. FALSE!
While I will be honest and tell you that contests and giveaways are not the end all be all of your marketing challenges, it is a genius kick butt way to build your fan base, engage your audience, get a rich source of data and wait for it… Get your consumers to do your marketing for you!
As a dedicated fan based like no other, video game consumers are willing to fork over a little extra cash to get their hands on some additional swag of their favorite digital characters or titles. But how do video game companies stir up extra excitement for their new releases?
Instagram gives users something that most social media sites lack, simplicity. The app is not complex by any means and is dependent highly on visuals which can serve as great promotional tool for your company.
When it comes to businesses, many like to participate in free giveaways for their current or potential consumers, and the most popular items to give away are usually t-shirts. Sujan Patel, founder of Single Grain was able to generate over $500K in revenue JUST by giving away promotional T-shirts.
Even though we all paid $10+ to watch a 90 minute commercial on LEGO, we will continue to do so because LEGO isn’t trying to sell you anything, they are focused on making us all happy. LEGO continues to grow their brand by promoting imagination, storytelling and a great experience.
It takes more time and effort (not to mention money) to bring in new leads than it does to keep your existing clients. So promotional marketing can have even a greater value when it comes to customer retention and growing a company organically.
From the business side of things, giving away schwag is a smart way to jump start your fundraiser. Branded merchandise leads to more eyes on your company logo. This leads to conversation and because the people that have donated want to see you succeed, they are more willing to become the newest spokespeople for your cause.