Immediately following the Super Bowl, the players from the winning team sport their new branded apparel while celebrating. To ensure players can don this new merchandise immediately, companies have to pre-print the shirts before the clock hits zero. What happens to the losing team’s shirts?
We’ve touched on the power of reciprocity before when it comes to promotional products: The principle that we feel obligated to repay favors, gifts and giveaways. It’s nothing new. But just one word can turn that marketing pitch from a complete dud to a success.
Whether you’re looking to break into the industry, move up the corporate ladder, or have decided to branch off on your own, its always important to know how to market yourself. Marketing is the essential piece that will help you get noticed and prove your worth.
If you’re online, you’ve obviously heard of social platforms like Facebook and Twitter. However, Buffer may still be a new thing for you. But for the millions who currently use it, it has become something they can’t live without. There is a place, even for an online app, to grow in the real world with the use of promotional products.
As we are fast approaching a new year, it is important to look ahead to where social networking is heading, and how we can get on board with the happenings. Here are the 14 most important social media marketing trends to watch out for in 2014.
Between Time traveling celebrities, seemingly endless parades of GIFs, more lists than you’ll ever know what to do with and lots of cats all contribute to Buzzfeed’s reputation as amajor timesuck. But if you think that Buzzfeed is just a place where critical thinking goes to die, it might be time to take a closer look.
Why do you choose to ‘like’ or follow certain brands on social networks like Facebook and Twitter? It could be because they share valuable content that appeals to your interests and needs; maybe it’s because they give you access to exclusive giveaways, promotions or even coupons. Or they could just be ridiculously funny.
Once you establish your brand and have a strong audience and client base, it does not mean the work ends there. Think about your body; say you lose a lot of weight, that doesn’t mean your job is over, you still have to exercise to maintain strong and fit. Same goes for your brand.
Walter White perfected “Blue Sky” along with his brand by creating a drug that had a 99% purity rate and premium blue color. Walt’s drug soon became the superpower on the drug market by providing a product that was irresistible (for obvious reasons) to his target market. However, it’s important to understand the objectives to achieve this type of great branding.
The Polimeno’s and the Barkaroos have been touring the country, promoting their app at places like dog parks and shelters. The team decided that the giant bus wasn’t enough. Promotional products would also make them stand out by making a stronger connection with the people they met on tour.