Like it or not, Google has a huge influence on the world of Internet marketing. A good ranking on their SERP leads to visitors. However SEO tactics are constantly scrutinized and changes can suddenly impact what sites are well ranked. In the end, Google is selling relevant search results and they obviously put a lot of effort into clearly defining what a relevant result is.
If you own or operate a business you should already know that branding is one of the most important aspects to solidify long-term success. There should be a strong brand strategy around the whole business. It’s not simply just your color scheme, logo or even products and services but what the company represents and how it is perceived by the people. There are is a lot that goes into branding and more importantly making your brand pop.