How Promotional Products Helped an App Reach 20,000 Downloads in 6 Weeks [Case Study]
John Polimeno has always been a dog lover, but no one thought that one aspect would change his life so dramatically. Polimeno went from owning his own construction company to traveling America with his wife, Kristie, in a tour bus promoting their new app properly named, ‘Finding Rover’.
Finding Rover has revolutionized lost dog posters in our social media crazed world. John and his wife sparked the idea while at a coffee shop and spotted a lost dog poster; bringing back sad and scary memories of when they lost their own pooch.
“I remember the day we lost a pet, and how traumatic it was for our kids,” said Polimeno. “Driving down the neighborhood, putting posters up. There must be a better way.”
After perfecting the most crucial element, facial recognition for dogs, the company knew the key to its success would be to get people to dive into the app and to start using it. And what better way to draw in a crowd than a gigantic tour bus?
The Polimeno’s and the rest of the Barkaroos have been touring the country, hosting events and promoting their app at places like dog parks and shelters.
The team decided that if the giant bus wasn’t enough, promotional products would also make them stand out, putting a strong emphasis on brand recognition and to help them make a stronger connection with the people they met on tour.
All of their swag had a strategic purpose. The ‘odd’ choice in colors (brown and turquoise) for their t-shirts would help them stand out and draw attention to the Barkaroos. John and Kristie have also worn their promotional t-shirts in every media interview they’ve conducted, which have been seen on more than 200 broadcast stations with a potential viewership totaling more than 8.4 million.
The other primary promo item given away on tour have been coasters. Seems a bit odd for an app promoting lost dogs, however, they have a better retention than the traditional business flyer. The front of the coaster also looks exactly like how the app would show up on your iPhone, while the back has a QR code and their URL, if people are looking for more information.
Finding Rover has reached 20,000+ downloads in only 6 weeks and the app has seen more than 170 dogs reported as reunited with their homes. Why? Because they didn’t sit back waiting for something good to happen once the app hit the marketplace. The Polimenos and their team of Barkaroos took the initiative raising awareness to their target market and reinforcing their brand with effective promotional products.
Finding Rover credits Blue Soda Promo and promotional products in playing a part in their continued success.
Interested in finding out more about Finding Rover? Watch their introduction video or click here to visit their blog