The Time To Invest In Tech Promotional Products Is Now
Let me just work your brain for a minute. As of present day, 1 in 5 people now own at least one smart phone while another 6% of the worldwide populations own a tablet and/or other touch screen device. This estimates to 1.5 billion smart phones active in the world as of today. Now take a look at these statistics from a marketing standpoint. You are looking to create a campaign that appeals to trends and what is hot: at the moment, so you are going to ask yourself, how can I appeal my product/service/company to these trends to create a powerful impression? Well the answer my friends, which is my favorite answer of all, promotional products.
A struggle faced by many companies, crafting and implementing an exciting marketing campaign takes innovation, determination and a willingness to think beyond what has already been done. Customizable promotional products enable brands to distribute branded products designed for different buyer personas while increasing ROI.
Let’s take for example Snapple and their shot of joining the cool crowd with their “attempted” worlds largest popsicle in Times Square in 2008.. Well you can see how that went..
The Promotional Products Association International (PPAI) regularly reports on the effectiveness of promotional products. According to recent publications from the PPAI, tech-related products are desired by customers, beneficial for brands and produce positive results. Specifically, research uncovered the following statistics about promotional products.
- Approximately 80% of consumers own 10 or less promotional products.
- Computer-related products and health products are viewed as equally useful, outranking all other branded products.
- Among products kept for contact information, nearly 30% were an electronic device or accessory.
- Tied with calendars and planners, computer products are used more than any other product.
- Nearly one-third of promotional product recipients conduct business with the advertiser for the first time within one year of receiving the gift.
Clearly, branded giveaways make an impact on customers and businesses. Between increasing customer loyalty, heightening brand recognition and providing a boost in sales, promotional products offer brands endless options to advertise.
The mobile industry has now surpassed the PC market and the mobile phone accessories market is now valued at $20 billion, which is larger than the smart phone market itself. With such a growing demand for mobile technology, brands that invest in promotional accessories for phones and tablets will stay connected to their audience for generations.
So need I say once again, it is time to jump on the tech promotional products bandwagon people! To make the process simple for you I went ahead and pulled creative and unique tech products for you to bring to your marketing campaign today, you can tell me how awesome I am later.
Cubicool- Custom Speakers
Why we love it: Cubicool is a compact speaker that maximizes sounds, and allows customization with your photos, graphics, or artwork. You can design your Cubicool with a panoramic photograph that wraps all the way around the speaker or pick four different photos for the four different sides of the speaker.
Laptop and Tablet Sleeves
Why we love it: With a 15 imprint area for your biz, you have a wide open space to show off your brand. Computer/tablet cases can be expensive but necessary accessories so when a consumer is handed one for free, they will use that branded piece of fabric until it falls apart.
Fold n Play Recycled Speakers: Origami meets music.
Why we love it: These sweet little speakers are made out of 70% post consumer recycled material, require no external power, and fold and unfold like origami. Name Time Magazine’s “50 Best Inventions of 2009” and featured in countless publications around the world you’ll fall in love with these Mother Nature approved speakers.
Juicebox by OrigAudio
Why we love it: Besides the marketing genius behind not only the concept of the product but also the packaging, Juicebox is the perfect unique and creative idea for your next promotional campaign. What makes this product even more irresistible is their genius packaging so you don’t even have to think of a clever package to send it in. Just mail it straight to your consumers. Easy as that.