Marketing Management: 5 Organizing Tools That will Save You Time
When it comes to marketing promotions, you’re it. Your boss has you planning company events, designing the new product logo, sending out the e-newsletter and ordering bulk brand T-shirts for the next customer appreciation day. You’re juggling so many balls in the air you’re surprised a ringmaster isn’t hauling you off to the nearest circus each morning.
With all that multi-tasking things end up getting lost, forgotten or just plain not done. Save yourself some time, heartache and perhaps your job by using these five save-your-life marketing management tools.
BONUS: Most of these tools have a free version so you can try them out without commitment. (Because who has time for that?)
From organizing gargantuan To-Do Lists, to keeping multiple people in various locations in the loop, Asana is the all-around organization tool every solomarketer needs. Created by former Facebook founder Dustin Moscovitz (He was the short curly haired one in the movie…), Asana’s goal is to replace e-mail. For marketing management it’s golden because it can give your vendors, company colleagues and even the caterer access to the same project management timeline to keep everyone up-to-date. Get this tool and you might just skip meetings all together. 🙂
If you’re using this social media management tool already, then you can just squeal in delight at recognition (or… at least we do). If not, get thee to their website stat!
Buffer is a free application that allows you to create, track and measure your social media content. It’s simply fabulous and virtually every other social media management tool out there has “borrowed,” from this first-on-the-scene product. What I love most about Buffer is it’s simple and easy-to-use interface. Seriously, close this blog window and go type in Buffer in your search engine now. 🙂
Having met the founder of this upstart two years ago I take it for granted that everyone knows about this amazing content aggregation tool. But alas it still remains an untold secret to many. Feeding the content beast can be daunting. But if you want to get ahead in online marketing then content you must product. But thanks to Scoop.it you can have the help of millions of strangers to help you find just the perfect content for your monthly e-newsletter or weekly blog posts. Scoop.it lets select, edit and add your spin to content that is curated from around the web. It also, get this, lets you PUBLISH that content seamlessly. So cool.
It amazes me how many small businesses do not use this tool to conduct reliable yet quick and easy market research. Hear your customer voice. Let them tell you what they want with this free, easy-to-use survey tool. The free version lets you ask up to 10 questions. It even gives you best practice templates. I mean, really it can’t be easy to get what your customers think about a new product or service.
Nothing says free market like having dozens of designers from around the world vying for your business. From logos to websites, from T-shirts and even car detailing 99designs can help you develop a brand that you can use on promotional items and products to reward, delight and encourage your customers.
Marketing management is a team effort but often a solo job. Don’t go into it by yourself. Build your own team with these organizing tools and watch your marketing efforts grow.