8 Promotional Product Suggestions for Your Summer Marketing Campaign
Summer’s nice weather, longer days and outdoor events create the perfect opportunity for brand exposure. Marketers should take advantage of this special time of the year by having promotional products front and center at these events. The 4th of July, parades, concerts and festivals, or even a day at the beach mean big crowds, and extra impressions for your company logo. Selecting the right products will ensure that you receive the ROI you expect.
If you haven’t already started planning your summer promotional marketing campaigns, we’re here to help. Check out our top 8 product suggestions.
There isn’t a promotional product that gets more impressions in the summer than a great pair of sunglasses. Sunglasses are budget friendly and come in a variety of styles and colors. They can also be printed in multiple ways. So whether you want your company logo on the arms or lenses you know others will see it and recipients will hold on to them all summer long.
Typical Uses: Outdoor Events, Concerts, Parties
T-shirts are a popular choice for a couple reasons. First, everyone loves a free t-shirt. It’s an item that will be worn over and over again, and, even though we’re talking about summer promo items, t-shirts get worn year round. T-shirts also have a huge imprint area so your design will be easy to spot.
Typical Uses: Giveaways
Sunscreen should be an essential for everyone that plans on being outside this season, but far too few people use it regularly. One reason for this is because it’s never top of mind. Your company can be a savior this summer and help prevent sunburn while being remembered. Pick from bottles, sprays or sticks and don’t forget to take advantage of the full color label to make your logo really stand out.
Typical Uses: Outdoor Events, Beach
The summer months are jam packed with active events like marathons, 5Ks, color runs, tough mudders, etc. So if you’re sponsoring an event, entering a company team, or simply supporting as a fan, promotional water bottles will help racers and your business get to the finish line. Giveaways at these types of events are great because people find them useful, and keep them as a reminder of their accomplishment.
Typical Uses: Races
There’s nothing better than a cold refreshment on a hot day. That’s why custom printed koozies are an ideal summer giveaway. Koozies give you the ability to keep your drink colder longer with their insulated lining. Koozies come in loads of different colors and you can get as creative as you want with the imprint. (Need help with a clever saying? Check out 45 Drinking Slogans for your Koozie).
Typical Uses: Picnics, Parties, Concerts, Festivals, Weddings
Most people may not know that folding lawn chairs are a great promotional product, but with concerts, fireworks displays, and the abundance of little league games, lawn chairs will get more exposure for your business than you think. So don’t feel bad leaving work for your kid’s soccer game again. Just flag it as a marketing expense!
Typical Uses: Concerts, Fireworks, Sporting Events
Looking for something that’s fun for any occasion during the summer, easy to pack and budget conscious? Frisbees will be right up your alley. Throw one around the backyard, the park, or at the beach, frisbees are fun for all ages and the big imprint area will have your logo flying through the air for everyone to see.
Typical Uses: Parks, Beaches, Parties
Coolers are a staple of the summer. How do you think Corona became the brand they are today? It’s not because of their product, it’s because of their promotional cooler! Ok, we may be stretching the truth a little bit here, however, coolers have become one of their most visible marketing tools. Coolers are the centerpiece of any outdoor event and with your logo imprinted front and center, people will notice your brand every time they reach for another refreshment.
Typical Uses: Outdoor Events, Picnics, Parties