I just became a new bride, and am not tying the knot until next summer but already I have learned so much about wedding culture and the amazing (and slightly terrifying) amount of planning that goes into making a dream wedding a reality. The most important thing I’ve noticed is that nobody wants a cookie […]
DO NOT forget about the logo. It is one of the most (if not the most) important pieces of marketing material in your arsenal. A logo is supposed to have meaning. A personality all it’s own. And above all, it describes what a company is all about.
Consistency is the first key of branding. Your brand should have an uniformed look and voice throughout all of your brand assets to help your audience grow familiar with who you are and what you represent. It’s crucial to branding. Without any guidance, it becomes more difficult to create a consistent look for your brand.
Recently we’ve given you some tips on what makes a great company logo. But we haven’t dabbled as much into why these types of logos have such a powerful hold on us. The psychology behind logo design allows your logo to truly connect with consumers by connecting with them emotionally and making them think twice.
As we stated in our last blog post, a logo is the ‘face’ of your company. It’s how consumers relate to your business and begin to recognize and trust your products/services. That’s why its important to have a great logo. However, sometimes small businesses tend to skip this step or settle on a subpar logo in order to get the ball rolling.
Each great logo share the same characteristics. They’re simple, appropriate, timeless, adaptable and unique. Some business owners fail to recognize that a strong logo helps consumers make decisions. A poor design can actually demean a company. Consumers don’t need to be graphic artists themselves to recognize clipart or a bad font choice.
Whether you’re looking for a childish font for your elementary school, a hand written font (that is still legible) or that professional look for a big university, there is an appropriate free font for any occasion. Now you can find the perfect font with these free fonts for your school imprints.
We’ve discussed our favorite wedding favors, yet they’re not complete until they have that personalized touch to them. Blue Soda Promo gets a large number requests for wedding favors and most of the time it is in our hands to make their imprint as beautiful as the bride to be. These wedding fonts are elegant, graceful and legible so your imprint stands out and looks great.
A typeface can help compliment the message you are trying to portray with your logo. These cartoon-y fonts give an extra kiddish or fun flair to your imprint.
We all need a little get-me-up to get us through the day, but why not get inspired while your drinking that highly caffeinated beverage with an awesome imprint like these 14 creative coffee mugs