Starbucks is a behemoth brand but it didn’t start that way. Boost your business strategy by applying some Starbucks golden nuggets of marketing wisdom.
You’re juggling so many balls in the air you’re surprised a ringmaster isn’t hauling you off to the nearest circus each morning. With all that multi-tasking things end up getting lost, forgotten or just plain not done. Save yourself some time and heartache by using these five save-your-life marketing management tools.
Planning company events can be nerve racking. But here’s an event planning checklist template you can use to make sure your summer events run smoothly.
Giving SWAG to loyal customers is nothing new. Giving UNSUSPECTING SWAG delights customers and makes it seem like you’re doing them a favor. They in turn want to help you out by being even more zealous about your brand. This is a surefire way of turning customers into evangelists.
Most companies depend on branded products to get their marketing messaging out: Pens, t-shirts, umbrellas, and caskets… Wait–what?
Zappos treasures employees and sees them as central to their business model, which is why they’re walking billboards for the company in deed and in gear, which is one of a gagillion unusual protocols that Zappos does that makes its business far more profitable than others. The good news is any small business can do this.
When was the last time someone tattooed your logo onto her calf? Or have you ever seen your logo printed on home decor? Or blazoned on a luxury purse brand? The World Triathlon Corporation, with less than 30 full-time employees, has made the Ironman brand a household name. Follow their lead and you can too.
As an exhibitor and sponsor of MozCon, Unbounce created a three day unique experience, complete with an awesome tradeshow booth, epic after party and a fun contest to generate a real buzz while they were there.
The idea was simple, create some kick-ass stickers with a custom logo design on them and hand them out to people at the conference. But that wasn’t enough for a creative dude like Joel, he raised the stakes and turned his giveaway into a social media contest.
The mobile industry has now surpassed the PC market and the mobile phone accessories market is now valued at $20 billion. With such a growing demand for mobile technology, brands that invest in promotional accessories for phones and tablets will stay connected to their audience for generations.