Swag Bags 101: The Best Swag Bag Ideas
Simply put, swag bags are carefully curated assortments of promotional items used at events, oftentimes as a general “thank you” for attending. While there are a variety of reasons event planners and the like utilize swag bags, the intention is typically to ensure your brand is on attendee’s minds while simultaneously demonstrating your appreciation for their attendance.
Swag Bags For Events And So Much More
Swag bags can accomplish a myriad of goals, though more often than not, can be directly used to convert customers, as a general welcoming gesture, or even as a prize or award. While the intention behind the construction of a swag bag can vary, the desired outcome is always to delight the end-recipient in a way that ensures your brand resonates with them.
When attempting to convert customers, swag bags can offer insight into your offerings, demonstrate the quality of your services, or even drive a more personal connection to secure long-term commitment.
As a welcoming gesture, swag bags are designed to delight end-users. Think about it, are you more likely to engage at an event in which you arrive at an empty seat, or one in which there is a special selection of relevant products waiting for you?
Lastly, when used as a prize or award, swag bags provide that “one-of-a-kind” quality that fills an end-user with pride and positive feelings towards your brand.
The In’s and Out’s of a Typical Swag Bag
Swag bags are many things, but only if done correctly. Throwing a few items haphazardly into a branded bag isn’t going to demonstrate anything worthwhile to a potential customer. The goal is to design a useful and long-lasting swag bag, filled with items that are relevant and useful to the end user.
This results in a long-term marketing strategy, whereby the user keeps and uses the items from the swag bag, thus extending the branding reach of the items well beyond the intended recipient. This will drive maximum impressions (and ROI) for your swag bag without increasing the overall cost, all because you took the time, effort, and thought to curate something meaningful.
Swag bags are particularly successful in this way, and they are also cheaper than traditional marketing given the potential extension of your reach. So if you’re looking to build brand awareness, recall, and loyalty, invest in swag bags, and make sure you work with a partner that dedicates the time and energy to doing them right.
Ideas for Swag Bags
Employee Appreciation Gift Bag Ideas
Employee appreciation gift bags are a tangible way to show employees that they are valued and appreciated. By taking the time to create and distribute gift bags, employers demonstrate that they recognize and acknowledge the hard work and dedication of their employees. Receiving an employee appreciation gift bag can have a positive impact on employee morale. Employees feel recognized and appreciated, which can improve their job satisfaction and overall sense of well-being. These employee appreciation swag bags can be customized for different occasions, such as holidays, company anniversaries, or employee birthdays. This allows employers to celebrate and recognize employees in a personalized way.
Swag Bag Items For College Students
Welcome students to campus with the perfect college swag bag. Swag bags filled with college swag are also great for greek life events, student club fairs or career fairs. College students are usually on a budget so being able to represent their school, group or club with some free promotional products is sure to promote some hype.
Sustainable Swag Bags
Swag bags filled with sustainable promotional items are not only good for the planet, but are also great for your brand! Create a swag bag for volunteers at events that are doing good for the planet like picking up trash or doing conservation work. You can also show employees that your brand is eco-conscious and is trying to do their part!
Outdoor Themed Swag Bags
Welcome to the great outdoors! Encourage employees to get outside and enjoy some sunshine with these outdoor themed swag bag items.
Work From Home Swag Bag
There is no question about it, working from home has become more popular than ever in the past few years. Don’t become disconnected with your employees. Send them a swag bag with these great work from home items.
Sweet Tooth Swag Bag
There’s nothing more delicious than food giveaways. Create a snack swag bag that is handy for the office or pack in gourmet sweets for a gift. These food swag bags will leave the recipients wanting more.
Tech Swag Bag Ideas
We use technology everyday which makes these swag bag items the perfect giveaways to put your brand on. Create ultimate brand recall by handing out swag bags filled with items people will use often while also seeing and promoting your brand.
Swag Bag, BAGS!
Now that you’ve got the goods, make sure to get the perfect bag. Drawstring bags and tote bags are the classic swag bag staple. They make for a great grab and go swag bag while plastic and paper bags are more cost effective. Make the bag another bonus item as well when you use a branded backpack, lunch bag or messenger bag.
Leave a Reply