Tradeshow Materials

Trade shows are a great way for businesses to showcase their products and services, connect with potential customers, and build relationships with other industry professionals. However, in order to make the most of your trade show experience, it’s important to have an extensive trade show packing list that includes the right materials and equipment. From business cards and brochures to display stands and banners, there are a number of trade show must-haves that assist in making a lasting impression. 

WHAT ARE TRADE SHOW MATERIALS?

Trade show materials refer to the materials and products that companies use to promote their business or brand at trade shows or exhibitions. These materials can include things like brochures, flyers, business cards, banners, signs, promotional products, and display stands or booths. The goal of trade show materials is to attract attention, generate leads, and promote the company’s products or services to potential customers.

TRADE SHOW PACKING LIST

WHAT DO YOU NEED TO BRING TO AN EXPO?

To set up a booth at a trade show, you will need these trade show essentials:

• Display booth: This could be a pop-up display, a custom-built booth, or a rented exhibit space. 
• Table and chairs: You will need a table and chairs for your booth staff to use and for visitors to sit if you’re providing demonstrations or presentations.
• Lighting: Make sure your booth is well-lit, so that your products or services can be easily seen and attract attention.
• Signage and branding materials: You’ll want to include your company’s logo and branding on your booth, as well as any relevant information, such as product or service offerings.
• Marketing materials: Brochures, flyers, and product samples can be very useful to give away to visitors.
• Promotional items: Giveaways such as pens, mugs, or t-shirts with your company’s logo can help to keep your business at the forefront of people’s minds.
• Lead collection forms and a pen: You’ll need a way to collect contact information from potential customers.
• Electrical and technology: Make sure you have enough power in addition to all the necessary technology, such as laptops, tablets, etc.
• Shipping and handling materials: Make sure you have everything you need to safely transport your materials and equipment to and from the trade show.
• Backup materials in case of technical difficulties: Make sure you have backup materials in case of technical difficulties with your presentation or display.

WHAT OTHER TRADE SHOW BOOTH NECESSITIES SHOULD I BRING?

MORE TRADE SHOW SUPPLIES

• Duct tape
• Scissors
• Rubber bands
• Notebooks
• Phone chargers
• Clipboards
• Extension cords
• Garbage cans

PERSONAL TRADE SHOW BOOTH ESSENTIALS 

• Professional attire for booth staff
• Comfortable and functional seating
• Snacks
• Hand sanitizer
• Ibuprofen
• Water bottle
• Comfortable shoes
• Backup apparel
• Personal items: deodorant, perfume, makeup, hairspray

TRADE SHOW MUST-HAVES FOR ORGANIZERS 

If you are in charge of planning one of these exceptional events, then here are a few trade show must-haves that will make your event a success.

Great Venue

A well-chosen venue that can accommodate the size and needs of your trade show. Ensure the venue is easily accessible and has the necessary amenities.

Proper Attendee Materials

Make sure there are enough booths for all exhibitors and that they are well-designed and set up to showcase their products or services. There should be clear and visible signage that directs attendees to different areas of the trade show, as well as to exhibitor booths. Lanyards for attendees will properly identify vendors from attendants. 

Technology

Wi-Fi, charging stations, and other technological offerings are essential for attendees and exhibitors to stay connected and engaged.

Refreshments

Offer food and beverages to attendees and exhibitors to keep them energized and engaged throughout the trade show.

Entertainment

Provide entertainment or interactive activities to keep attendees engaged and interested in the event.

Security

Ensure the safety and security of attendees, exhibitors, and their property.

WHY ARE TRADE SHOWS BENEFICIAL?

Trade shows can be incredibly beneficial for businesses. They provide an opportunity to connect with potential customers and partners, as well as showcase products or services. Here are a few ways trade shows can be useful for your business:

• Networking: Trade shows bring together a wide range of industry professionals and potential customers, providing an opportunity to network and make valuable connections.
• Lead generation: Trade shows can be a great way to generate leads and gather contact information from potential customers.
• Brand exposure: Trade shows can help increase brand awareness and exposure for your business.
• Product promotion: Trade shows provide an opportunity to showcase products or services to a large audience and generate interest.
• Industry insights: Trade shows can give you a chance to learn about industry trends, emerging technologies, and new competitors.
• Cost-effective marketing: Trade shows can be a cost-effective way to reach a large audience, compared to other types of marketing.
• Testing new products/services: Trade shows are a great place to test new products/services, to get feedback, and to generally see how your products/services perform in the market.
• Building relationships: Trade shows can be a great way to build relationships with existing customers and partners, and create new ones.

Need assistance in desgining your booth? We’re here to help! Our promotional product experts are available for product ideation, creative imprint design and assistance with adhering to your corporate budget. Just chat with us or give us a ring at 888-206-3047; we’ve been desperately waiting for some human interaction, so you’ll actually be doing us a favor!